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email: joel@webphil.com

Online Marketing General Ideas

by Joel Mangilit
Internet Marketing Consultant

Some ideas that may help in marketing your business online.

o Invest in highly targeted direct response advertising.
o Understand not everyone is ready to buy.
o Provide alternative actions, including "learn more" and "register."
o Continually tweaking site to get the most possible sales from new traffic.
o Targeting your email follow-up campaigns to get return buyers.
o Search engine optimization; get ranked high by search robots in the no-cost listings.
o Search engine marketing, paying for listings.
o Paid shopping portals such as mySimon, Dealtime, and other middleman sites.
o Improving site's internal search function results.
o Less than 12% of people sort on price on Dealtime.
o Factors that go into the shopper's decision to click through to a merchant: brand, availability, reputation, merchant rating, and total delivered price.

Related Resources

This section features additional resources about online marketing.

Philippines Web Tutorial - Articles and Tips on Internet Marketing, Search Engine Optimization, and Philippine Business
Philippine resource for information regarding Internet marketing, online advertising, web site design, and search engine optimization for Philippine businesses.